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It was really thought provoking while observe the resilience nature of Tourism industry in this turbulent times. After reading the latest trends and worldwide statistics, Mr. A.P. Anilkumar, Kerala’s Tourism Minister announced, God’s Own Country’s growth perspectives. According to official figure, our data also shows steady growth in Tourist arrivals. But where are these Tourists going? We should have to find the answer for this unanswered question quite long.
As a close observer of Kerala Tourism industry in the last two decades, I am little bit worried about the future of our industry. The initial signal from the industry stake holders from through out Kerala are also not good or worse than we think. At least in Kovalam, our premier International Tourism destination, the ratio of International- Domestic tourist is almost reversed this year. Earlier it was 70:30 and now it’s become 35:65. Thanks to the inflation and US Dollar rate! Our outbound market hit hardly due to the high airfare, room rate and other expenses in the overseas market during the peak season here. Not much option in their hand, many of the domestic tourist opt Kerala as their holiday destination for the season.

Every new years starts with immense hope and prayers for a better future…Hope 2012 will give us more business, happiness and harmony. Have a Great 2012.

Ravisankar K.V.   
Editor   

 :: Kerala :: Destinations :: Tourist info :: Hotels & Resorts :: Ayurveda Centres   :: Home Stays

  :: Travel Agents ::  Tour Operators :: House Boats  :: Hospitals